Well explained is half sold

Almost 25% of all purchases of power tool accessories are bad buys. When kwb Germany asked us for a new POS guidance system, it was clear to us that we wanted to do better than the competition. It was nothing less than a complete overhaul of 15 meters of shelving with over 3000 items.

KUNDE: kwb GERMANY GMBH
LEISTUNG: Customer guidance system, Concept, Graphic design
ARBEITEN: Displays, Sales presentations

Ahead of our collaboration, the brand was repositioned with the aim of providing users with the best possible orientation. We also pursued this goal with the new guidance system.

The entire range was divided into three quality levels and all packaging was color-coded accordingly. These quality levels appear repeatedly in the guidance system.

Order in Chaos

Shelf dividers structure the range according to application area. To avoid obstructing the view into the depths, we have opened the dividers in the visible area. Brief explanations and QR codes for the online product finder provide additional orientation. The best possible guidance.

Sales-support

Just because you may have the best packaging and customer guidance system in the industry doesn’t necessarily mean you’ll get listed by the major hardware store chains. For the pitch to several large chains, we supported kwb Germany with attractive secondary placement displays and a compelling sales presentation – with success, as the first listing, spanning up to 16 meters of shelf space, quickly followed.

We redesigned and revised all PowerPoint slides. A navigation feature allows users to jump directly to chapters, enabling the sales representative to decide on the spot whether to present linearly or delve deeper into specific topics.