Scribos – the leading company for brand protection

No wonder we foster a close partnership to SCRIBOS – we have worked closely with our founding customer for over twenty years.

When the brand changed ownership in 2021, we were delighted that not only could we continue working for them, but we also had the opportunity to help seamlessly integrate their new brand identity into the KURZ Group's corporate structure.

KUNDE: SCRIBOS – a kurz company
LEISTUNG: Corporate Design, UX-/UI-Design, Full Service
ARBEITEN: Website, 3D Product Photography, Print, Events, Animation

This is the foundation on which we rework the website. The starting point for the brand launch was a comprehensive analysis of the competition and performance: The high quality appearance positions SCRIBOS as the market leader for brand protection.

We completely reworked UX and UI, in the front and back end – always with the goal to optimize the site for content marketing.

In this context all text and picture assets were new re-designed. With this came unique challenges: to show the different SCRIBOS solutions in use. Due to the sensitive nature of counterfeit products, real references could not be used.

We therefore created the new image in Cinema 4D with photorealistic renderings of fictitious brand products and corresponding packaging design. The advantage: a homogeneous image range that allows examples from various industries to be combined.

A 90 second video animation vividly and clearly explains how the brand protection strategy from SCRIBO works. This rounds off the new online appearance.

»A relaunch of this scale is an ongoing process. We felt very motivated and involved at all times.«

Sabine Carrell, International Communications Manager, SCRIBOS – a KURZ company

This Is What Market Leaders For Brand Protection Look Like

The new brand identity was subsequently rolled out for all relevant touchpoints.

From print products and trade fair presentations to the new PowerPoint master, everything speaks the same design language - that of a company that puts innovation first.

PowerPoint plays an important role in B2B communication at SCRIBOS. For this reason, we have designed the presentation templates with the same design standards and a special focus on user-friendliness.

To ensure a consistent appearance across all communication channels, the design guidelines are documented in a digital style guide, which, like the website, was implemented using TYPO3. A single source of truth for everyone involved in the brand’s communication.