The turbo competition for turbo sales

To boost lawn seed sales, WOLF-Garten approached us with a request for an eye-catching promotion. The idea of the lucky bucket was quickly born - buckets of lawn seed came with partial name cards with prize codes and instant prizes that buyers could redeem on a landing page. In the end, we were almost as surprised by the overwhelming success of the campaign as our long-standing customer.

KUNDE: Wolf-Garten
LEISTUNG: Campaign development, direct & performance marketing
ARBEITEN: Promotions, landing pages, advertisements

Um genügend Lautstärke zu erzeugen, mussten wir mit der Promotion aus dem sonst üblichen Markendesign ausbrechen. Schließlich wollten wir mit der Kampagne nicht nur das Interesse der Endkund*innen, sondern vor allem des Handels wecken. Gerade bei Zweitplatzierungen in den vollgestellten Baumärkten geht es darum, eine möglichst hohe Flächenperformance an den Tag zu legen und mit schnellem Warendurchsatz hohe Umsätze zu generieren.

This campaign was designed to attract shoppers to DIY stores and build loyalty to the brand online. All important touchpoints in the sales funnel were used for this purpose. From large posters, advertisements, banners, radio spots and POS displays to packaging, landing pages and social media.

All prizes in the campaign were products from WOLF-Garten. At the same time, the competition only attracted the relevant target group to the landing page.

Retailers responded enthusiastically to the campaign and its success also exceeded our expectations: around 270% increase in sales! In the end, WOLF-Garten was the lucky main winner.